GUEST: Following Facebook's recent admission of inflated video ad performance figures, we’ve seen a lot of debate on how measurements should be done. The video ad industry is often dinged for offering misleading statistics or unclear measurements, so it’s not surprising to see that a major player like Facebook was susceptible to faulty metrics too. Everyone […]
GUEST: Following Facebook's recent admission of inflated video ad performance figures, we’ve seen a lot of debate on how measurements should be done. The video ad industry is often dinged for offering misleading statistics or unclear measurements, so it’s not surprising to see that a major player like Facebook was susceptible to faulty metrics too. Everyone […]
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